Zudio brand has successfully expanded in the Indian fashion market by offering affordable clothing options, strategically opening stores in smaller cities, and maintaining control over cost and quality, resulting in their dominance and growth in the industry. Zudio brand has successfully expanded its presence in the Indian fashion market, with over 350 stores in 42 cities and a market value of around 4000 crores, showcasing their dominance and growth in the industry.

Zudio has evolved into a rapidly growing concept that appeals to all with a deep commitment to being accessible across facets – fashion, reach and lifestyle. Everything about Zudio is anchored around accessibility. Zudio offers function and fashion at irresistible prices for women, men and children. The exclusive offerings are curated in-house and made available at very sharp price points. As of Nov 2023, Zudio was present through 488 stores, including stores co-located with Star.